Sidney Crosby is the youngest captain in the National Hockey League to ever win a Stanley Cup. He is a young talented and very good looking player. Some people do not like him because they think he is a baby. However, that does not stop people from buying Reebok apparel and equipment. Reebok has not always been the most popular brand on the market for hockey equipment. It has not been that popular because other brands have been more advanced and better commercialized.
Since Sidney Crosby has now been sponsored by Reebok, people have buying Reebok hockey equipment no stop. Crosby is a very appropriate endorser for this brand because he is so talented. Along with his talent he has good looks and respectful attitude on and off the ice. The endorsement has been very successful for both parties because Crosby loves Reebok equipment and Reebok has been selling a lot more products. This campaign is fairly new and I think it will continue to have an amazing outcome because Crosby will be in the National Hockey League for the rest of his life. It will continue to be successful because he and his team won the Stanley Cup last year. Also his team will continue to make the National Hockey League Playoffs. Young teens and kids look up to Crosby and think he is unreal, which will help his endorsement.
The link below is a commercial of Crosby showing off Reebok's apparel and equipment.
http://www.youtube.com/watch?v=9MP-zqkJUi4
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