Stephanie Geiger chose the celebrity endorsement, Drew Barrymore, the 2009 Cover girl. She said the Barrymore advertises the new Cover girl mascara, known as the Lashblast mascara. Stephanie said that Barrymore is a great endorser because she stays true to herself and many teens look up to her. Barrymore is very successful because she is pretty and has not been into trouble with authorities or any media. The quote that I enjoyed in Stephanie’s post was “We partnered with Drew because she emulates the ironic image of cover girl with her fresh, natural beauty and energetic yet authentic spirit.” I liked this quote from Cover girl because it really expressed how they felt about Barrymore’s appearance and style.
Stephanie’s ideas and opinions in the post are great. She is honest and very convincing. It helped to have a video clip, so that I could actually she the beautiful commercial once again. I agree with Stephanie 100% because Barrymore has always been true to herself and she is very striking and beautiful in her commercials. Along with Barrymore’s great commercial, movies also help here in her success in selling the product. I think that movies help her sell the mascara because most people see her in movies. Therefore, when they see the commercial they are that more willing to buy
Monday, April 19, 2010
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