Kari’s article was about a celebrity endorsement. She talked about Halle Berry and her last year popular fragrance release. It is funny that I read this post because I actually have bought the new Halle Berry fragrance not even knowing that is the most popular perfume on the market. Kari mentions that this is top selling item because of who is advertizing the product. Since Halle Berry is sexy and good looking, most women want to look that way. Therefore, more people are willing to buy it because the smell of the great perfume will make you feel sexy and beautiful. I agree with this statement that Kari wrote because when I wore the fragrance I totally felt that I smelt sexy and fresh. However, Kari did say that celebrity advertizing can be dangerous because if the celebrity does not use the product than that can turn back on the company and make them look bad. Therefore, the company will lose a lot of money because if the public knows that the celebrity is not wearing it, then they will not purchase it.
Kari’s post was very informational and her opinions and facts were very clear. I do agree with everything that Kari wrote because I have actually purchased the product. However, I have not purchased some products because I know for a fact that some celebrities do not use the product that they advertize. This article was interesting to read and from now on I will think about which type of products I buy at the store.
Tuesday, April 6, 2010
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