Stephanie Geiger chose the celebrity endorsement, Drew Barrymore, the 2009 Cover girl. She said the Barrymore advertises the new Cover girl mascara, known as the Lashblast mascara. Stephanie said that Barrymore is a great endorser because she stays true to herself and many teens look up to her. Barrymore is very successful because she is pretty and has not been into trouble with authorities or any media. The quote that I enjoyed in Stephanie’s post was “We partnered with Drew because she emulates the ironic image of cover girl with her fresh, natural beauty and energetic yet authentic spirit.” I liked this quote from Cover girl because it really expressed how they felt about Barrymore’s appearance and style.
Stephanie’s ideas and opinions in the post are great. She is honest and very convincing. It helped to have a video clip, so that I could actually she the beautiful commercial once again. I agree with Stephanie 100% because Barrymore has always been true to herself and she is very striking and beautiful in her commercials. Along with Barrymore’s great commercial, movies also help here in her success in selling the product. I think that movies help her sell the mascara because most people see her in movies. Therefore, when they see the commercial they are that more willing to buy
Monday, April 19, 2010
Sidney Crosby adn Reebok (For Friday the 30th)
Sidney Crosby is the youngest captain in the National Hockey League to ever win a Stanley Cup. He is a young talented and very good looking player. Some people do not like him because they think he is a baby. However, that does not stop people from buying Reebok apparel and equipment. Reebok has not always been the most popular brand on the market for hockey equipment. It has not been that popular because other brands have been more advanced and better commercialized.
Since Sidney Crosby has now been sponsored by Reebok, people have buying Reebok hockey equipment no stop. Crosby is a very appropriate endorser for this brand because he is so talented. Along with his talent he has good looks and respectful attitude on and off the ice. The endorsement has been very successful for both parties because Crosby loves Reebok equipment and Reebok has been selling a lot more products. This campaign is fairly new and I think it will continue to have an amazing outcome because Crosby will be in the National Hockey League for the rest of his life. It will continue to be successful because he and his team won the Stanley Cup last year. Also his team will continue to make the National Hockey League Playoffs. Young teens and kids look up to Crosby and think he is unreal, which will help his endorsement.
The link below is a commercial of Crosby showing off Reebok's apparel and equipment.
http://www.youtube.com/watch?v=9MP-zqkJUi4
Tuesday, April 6, 2010
Response to Kari's celebrity endorsement
Kari’s article was about a celebrity endorsement. She talked about Halle Berry and her last year popular fragrance release. It is funny that I read this post because I actually have bought the new Halle Berry fragrance not even knowing that is the most popular perfume on the market. Kari mentions that this is top selling item because of who is advertizing the product. Since Halle Berry is sexy and good looking, most women want to look that way. Therefore, more people are willing to buy it because the smell of the great perfume will make you feel sexy and beautiful. I agree with this statement that Kari wrote because when I wore the fragrance I totally felt that I smelt sexy and fresh. However, Kari did say that celebrity advertizing can be dangerous because if the celebrity does not use the product than that can turn back on the company and make them look bad. Therefore, the company will lose a lot of money because if the public knows that the celebrity is not wearing it, then they will not purchase it.
Kari’s post was very informational and her opinions and facts were very clear. I do agree with everything that Kari wrote because I have actually purchased the product. However, I have not purchased some products because I know for a fact that some celebrities do not use the product that they advertize. This article was interesting to read and from now on I will think about which type of products I buy at the store.
Kari’s post was very informational and her opinions and facts were very clear. I do agree with everything that Kari wrote because I have actually purchased the product. However, I have not purchased some products because I know for a fact that some celebrities do not use the product that they advertize. This article was interesting to read and from now on I will think about which type of products I buy at the store.
Comparing articles about the drinking age
I chose two opposing articles online about the drinking age. One article supported that the drinking age in the United States should be twenty-one and the other article should be changed to eighteen.
The first article (http://www.cspinet.org/booze/mlpafact.htm) supporting the drinking age to continue to be twenty –one stated a lot of facts. One main fact that was brought up was that a National Study found that kids in high school drank more when they had a lower drinking age of eighteen, compared to kids in high school that had to follow a drink age of twenty-one. Another topic that was mentioned was that kids who start drinking at age eighteen are more willing to drink more heavily in college and as they get older. The article said if the drink age were to be lowered it to eighteen than kids younger than eighteen would start to drink even earlier than eighteen.
The second article (http://www.indiana.edu/~engs/articles/cqoped.html) offered a lot of reasons why the drinking age should be lowered to eighteen. The article mentioned that most kids drink under the age of twenty-one because they want to rebel and go against authority. Therefore, it is an adrenalin rush for the kids because they try not to get caught by the cops, but they are not as worried because of their alcohol consumption. One fact that stood out was that drinking and driving accidents percentage decreased, but before the drinking age was raised to twenty-one. The last fact that was surprising to me was since the drinking age has gone up missing class percentage, lower grade percentage, getting in drinking fights percentage and vomiting after drinking percentage have all gone up a more than a couple percent.
I think that the first article about the drinking age should stay at twenty-one is more convincing. I think that it is more convincing because of all the facts that were listed. My opinion has not changed after I have read the articles. I still think that the drinking age in the United States should stay at twenty-one because kids are not responsible enough at eighteen. The only argument that I have is that I feel there are other factors that need to be considered in the second article is that more kids have started to go to college. Therefore, I feel that may have affected the results of some of the percentages. After reading the articles my personal feelings are the same as the writers themselves on the topic. In other words I agree with the first article in some areas and I agree with the second article in some areas.
The first article (http://www.cspinet.org/booze/mlpafact.htm) supporting the drinking age to continue to be twenty –one stated a lot of facts. One main fact that was brought up was that a National Study found that kids in high school drank more when they had a lower drinking age of eighteen, compared to kids in high school that had to follow a drink age of twenty-one. Another topic that was mentioned was that kids who start drinking at age eighteen are more willing to drink more heavily in college and as they get older. The article said if the drink age were to be lowered it to eighteen than kids younger than eighteen would start to drink even earlier than eighteen.
The second article (http://www.indiana.edu/~engs/articles/cqoped.html) offered a lot of reasons why the drinking age should be lowered to eighteen. The article mentioned that most kids drink under the age of twenty-one because they want to rebel and go against authority. Therefore, it is an adrenalin rush for the kids because they try not to get caught by the cops, but they are not as worried because of their alcohol consumption. One fact that stood out was that drinking and driving accidents percentage decreased, but before the drinking age was raised to twenty-one. The last fact that was surprising to me was since the drinking age has gone up missing class percentage, lower grade percentage, getting in drinking fights percentage and vomiting after drinking percentage have all gone up a more than a couple percent.
I think that the first article about the drinking age should stay at twenty-one is more convincing. I think that it is more convincing because of all the facts that were listed. My opinion has not changed after I have read the articles. I still think that the drinking age in the United States should stay at twenty-one because kids are not responsible enough at eighteen. The only argument that I have is that I feel there are other factors that need to be considered in the second article is that more kids have started to go to college. Therefore, I feel that may have affected the results of some of the percentages. After reading the articles my personal feelings are the same as the writers themselves on the topic. In other words I agree with the first article in some areas and I agree with the second article in some areas.
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